Job Description

You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements. The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to reach out to the market and cultivate the customer’s interest in our programs and services in ways that strengthen our reputation and facilitate our continuous growth.

Job Requirements

  • Define and execute a global, multi-channel lead generation strategy that is aligned with aggressive revenue and pipeline goals
  • Oversee and manage all paid lead generation channels, campaigns, and reporting including but not limited to paid search, Google, LinkedIn, Twitter, Facebook, Instagram, Quora, YouTube, content syndication, account-based marketing, and other digital/traditional channels
  • -Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met
  • Continually optimize campaigns, audiences, creativity, and copy to ensure cost per lead is in line with the ROI/ROAS goals
  • Analyze channel performance data, identify trends and insights to achieve maximum ROI, and scale new lead generation opportunities
  • Develop compelling copy, support content creation, and ensure all ad and landing page copy is aligned with brand guidelines and messaging

Skills and Qualifications

  • Marketing degree preferred, or equivalent experience required
  • 2+ years B2B, B2C marketing/advertising experience
  • Expert understanding of technology platforms and tools including HubSpot/Marketo/Pardot, Salesforce, and Google Analytics preferred
  • Hands-on experience launching, monitoring, and optimizing PPC campaigns
  • Experience managing campaigns on popular platforms including but not limited to Google Ads (AdWords, GDN, YouTube), Facebook, Instagram, LinkedIn, and Twitter
  • Experience preparing, analyzing, and reporting on data
  • Strong analytical, problem solving, and strategic thinking skills
  • Advanced writing and grammar skills
  • Excellent communication and organizational skills
  • Demonstrated experience with quickly understanding, simplifying, and communicating complex or technical concepts

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